Surge in UK people “actively avoiding” the news
New research shows that Covid-19 has caused increased numbers of the UK population to actively avoid the news.
The findings from the Reuters Institute and University of Oxford show that levels of news avoidance rose to 22% of the population in April and May.
Despite less reporting of the Coronavirus, that figure has remained between the 20% and 25% mark ever since. There has also been an attitude change, because in April, 72% stated that Covid-19 was the single most important issue facing the UK. By mid-July this had fallen to 51%.
Of those questioned, the biggest reason for avoiding news was because “it has a bad effect on my mood” (56%). 34% stated they “didn’t trust the news.”
When asked which media they were avoiding, television came at the top:
77% said they avoided news on television
51% news websites and apps
50% social media
48% print media
33% news people send to them by email and messaging apps.
The survey was designed by the Reuters Institute for the Study of Journalism to collect data on how people are navigating news and information during the pandemic. It’s being carried out by YouGov.
It is initially running for 8 months, publishing updates every two weeks.
The authors of the report are Richard Fletcher, a Senior Research Fellow at the Reuters Institute for the Study of Journalism; Antonis Kalogeropoulos a Lecturer in Communication and Media at the University of Liverpool and a Research Associate of the Reuters Institute for the Study of Journalism; and Rasmus Kleis Nielsen, the Director of the Reuters Institute for the Study of Journalism and Professor of Political Communication at the University of Oxford.