Smokefree Sheffield urges smokers to Quit for Covid

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Sheffield’s Diva has created an on demand and radio advertising campaign for Smokefree Sheffield.

It’s the latest phase in its Quit For Covid campaign and will show smokers the benefits of what happens to your body and immune system if you give up smoking.

The advert will air on the ITV Hub and Hallam FM.

“We recognised that it was critical to act quickly to make smokers aware that they are taking an extra risk in continuing to smoke whilst the virus is so prevalent,” explained Natalie Ralph, Diva’s Account Director.

“Using local media to reach an even wider audience in phase two is key to getting these key messages delivered.”

The agency said that the Smokefree Sheffield service saw traffic to its website increase by more than 200%, and a 54% increase in people contacting the service.