Hampson Nattan Williams, the message-first marketing agency, has been handed the strategic messaging brief for handl Group.
Having already worked on the messaging for a number of the group’s individual brands – which include Corporé, Mind Right and Harrison Associates – over an 18-month period, the agency has been appointed to work on the umbrella brand’s messaging and narrative strategy.
Handl Group works to forge partnerships across the healthcare, insurance and legal sectors, and is based in Chorley, Lancashire.
“We’ve worked with handl to develop successful content for a range of their brands, including Cogent Hire, Mind Right, Claimspace and Corporé,” said Andrew Nattan, a partner at Hampson Nattan Williams.
“Being approached to create a consistent messaging strategy across the whole of the group is a fantastic next step, and a challenge we’re really looking forward to. We’re delighted that handl recognises not just the quality of our previous work on crucial tone of voice, copywriting and marketing projects, but the value of our message-first approach to the group as a whole.”
Niki Proctor, Client Services Director at handl, added: “The team at Hampson Nattan Williams never fail to deliver compelling, impactful content that demonstrates a real, deep understanding of the drivers of the audience and the challenges they face.
“We want content that moves people – that is what we get with this agency. Working with HNW has been game-changing for us so the choice to partner with them for the handl Group strategic narrative and tone of voice was a real no-brainer based on the quality they’ve delivered time and time again.”