Content Soup has been appointed as the national PR agency for outdoor adventure firm, Go Ape.
The Leeds agency will deliver PR and influencer marketing across its 34 sites, with the intention of establishing the company as a “go-to for millennials.”
“As with any long-standing brand, we need to keep relevant and Content Soup is the PR team to help us with that,” said Jo O’Boyle, Head of Marketing at Go Ape.
“They’ve managed the launch of our first major rebrand this summer, and created an audience-focused PR strategy that will help us bring in more millennials and Gen Z customers.”
Nina Green, Co-Director at Content Soup, added:
“Go Ape plans to double its business over the next five years, with new outdoor experiences and locations across the country, so they’ve brought us in at exactly the right time.
“We’ve always loved the brand and its passion for turning ‘I can’ts’ into ‘I cans’, and we’re right behind their mantra of living life more adventurously. Content Soup prides itself on being a small agency doing big things, and this contract is our biggest to date.”