Co-op has agreed a renewal of its Coronation Street deal.
In 2018, the retailer became the first brand to sign a product placement partnership with the soap. This saw the creation of a fully-branded store and its shopping bags appearing on the show.
The new partnership will see the addition of branded delivery bikes, to promote the Co-op’s move into online and rapid delivery.
“Co-op’s partnership with ITV’s Coronation Street has really resonated with our customers, bringing together two iconic and northern institutions that are built on community spirit,” explained Alison Jones, Customer & Community Director at Co-op.
“The relationship has unlocked so many fantastic opportunities, not only for the brand, but also our members, with exclusive product launches and money can’t buy opportunities to engage with the cast.”
