Kidscan, has appointed CTI Digital as its digital advertising partner as it urgently seeks donations.
Over the next year, there’s expected to be a £310m shortfall in medical research funding, due to diverted spending during the Covid-19 pandemic.
With 3.5% of this sum dedicated to children’s cancer, the charity says it must rely heavily on its own fundraising to complete its research.
CTI Digital’s role will be to manage its advertising strategy and delivery of both grant funding and the charity’s advertising marketing budget.
“Kidscan is a Manchester-based charity that transforms the lives of thousands of children. It’s a project that has quickly become close to the hearts of everyone at CTI,” said James Wilkinson, CTI’s Marketing Director.
“We’re approaching their advertising with creativity and empathy, understanding not only the charities mission but also how and why the public would want to support organisations like Kidscan, and how we can tap into those emotive drivers to amplify Kidscan’s mission.”
37% of Kidscan’s funding comes from digital channels and CTI will develop campaigns to raise awareness of the issues surrounding childhood cancer and the research being undertaken.
“The charity sector is extremely saturated and because of limited funding during COVID, online donations have become more essential, but also more difficult to generate, than ever before,” added Kirsty Leigh, Head of Operations & Marketing at Kidscan.
“Sharing our message and research gives hope to children around the country so it’s very much a team effort in what we do. Because of this, I’m pleased about the way CTI has already become an extension of our marketing team and transformed our digital reach.”
