Global mat and rug manufacturer Kleen-Tex has joined forces with search-driven content agency No Brainer to spearhead a major UK growth drive – with bold plans to shake up the market through its flagship wash+dry brand.
The partnership will see the Warrington-based, award-winning agency work with Kleen-Tex, which already sells its popular Turtle Mat product in the UK, on branding, content, PR and campaigns.
Well established in the US, South America, Asia and across Europe, Kleen-Tex is now focused on further growing its UK footprint. And with its European headquarters also based in Warrington, the business sees the launch of wash+dry – and its collaboration with No Brainer – as a key step in that expansion.
The deal is the latest in a string of new client announcements and award wins for No Brainer over the past year.
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Gary Jenkins, managing director of No Brainer Agency, said: “We’re incredibly proud to be partnering with Kleen-Tex, which is a global powerhouse in manufacturing. The team has an ambition to shake up the market and that’s an exciting challenge for our team and a perfect match for their creativity and strategic thinking. This is a brand with serious potential, and we’re excited to be part of the journey.”
Family-owned Kleen-Tex was originally founded in the US in 1967 and has grown to become one of the leading designers and manufacturers of rugs and mats across the world. It boasts a rapidly growing presence in Germany and other European markets.
Nick Coward, European sales director at Kleen-Tex Home, said: “Sales of wash+dry have been phenomenal across Europe, and we’ve always known there was huge potential to replicate that success in the UK.
“We’ve worked hard to create something bold, design-led and built to stand out in a market that’s often quite safe – and now, with No Brainer on board, we’ve got a team of industry experts who share our passion, ambition and energy to really make a mark in this industry.
“They understand our brand and our goals inside out, and with their support, we’re confident wash+dry will become a go-to brand for stylish, high-quality mats, runners and rugs across the UK.”
