Campfire has been appointed by premium makeup tool brand, Spectrum Collections, to boost awareness and sales in the US and UK.
The two company’s share similarly inauspicious beginnings – international vegan and sustainable brand Spectrum was first founded in April 2014 by sisters Hannah and Sophie Pycroft in their Welsh garage, while the now MediaCityUK-based Campfire came to life in a spare room.
Campfire will be delivering a fully integrated approach which will include Paid, Influencer, SEO and PR activity to achieve the brand’s objectives.
Spectrum sisters Hannah and Sophie said: “It’s been an incredibly exciting time for Spectrum and we knew that we needed expertise and experience from an agency that cared and understood our brand to take it to the next level.
“We turned to Campfire as we want to create campaigns that resonate with our audience but also educate and position us as thought-leaders within the industry. Their previous work really stood out to us and we’re looking forward to this exciting partnership.”
Joe Gradwell, CEO and co-founder at Campfire said: “We’re thrilled to have Spectrum on board. It’s great to start the new year with a new client win. We’re excited to provide an approach which will see us really tap into a consumer’s buying journey, reasons behind why they buy certain products and provide important and interesting insights to expand Spectrums brand awareness globally.”
Campfire has previously achieved particular success with its TikTok and influencer work. In the make up and skincare field it has already picked up awards for its work with The INKEY List and REN Skincare.
Shoppers can find Spectrum’s range of brushes and accessories in Boots, Superdrug, Beauty Bay, ASOS, H Beauty, Look Fantastic, John Lewis and ULTA, including its Emily in Paris, Hello Kitty and Mean Girls lines.
