Experience Marketing has won a competitive tender process for Brunel’s iconic ship, the SS Great Britain.
The Flintshire-based agency, founded by Chester Zoo’s former Marketing Director, Caroline Sanger-Davies, will carry out a review of its marketing strategy.
“We’re really excited about this particular project”, she said.
“A sign of a solid marketing team is one which regularly stands back to review the effectiveness of their marketing, and we’re delighted the SS Great Britain Trust has put their trust in us and appointed us to undertake this review.”
The heritage visitor experience sits beside Bristol’s Floating Harbour and comprises 2 museums, historic dockyard and a working shipyard.
Experience Marketing will work alongside Alison Duckworth of Cheshire-based consultancy Epona Marketing.
“Despite unparalleled challenges in recent years, the UK visitor economy sector remains optimistic”, added Duckworth.
“There are so many fantastic destinations and attractions, and bringing our collective experience of working with many of them, we’re well placed to offer effective strategic marketing support.”
Phil Smith, Commercial & Operations Director explained that the marketing review came at an important time for the attraction:
“Pre-Covid our visitor figures were on the rise, reflecting the fantastic experience we have in the SS Great Britain.
“As we look ahead at creating even more reasons to visit, it’s great to have an external view of our marketing strategy to support us in making the most of the opportunities available to us, both as a charity and as one of the UK’s most well-known visitor attractions. We’re very much looking forward to the results of working with Caroline and Alison.”