New CBeebies show aims to entertain both parents and babies

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The Baby Club

A new ‘first of its kind’ series aimed at both adults and babies is being launched by CBeebies.

The Baby Club, made by Three Arrows Media, aims to help families engage with their babies and toddlers as they explore everyday objects through discovery, play, song and story. The series will be presented by Giovanna Fletcher and Nigel Clarke. 

Fletcher said: “Presenting The Baby Club has been an absolute pleasure and I can’t wait to share it with you all. As a mother of three the importance of play-time and making special memories with babies and toddlers during those early stages is incredibly important to me. I’m sure it’s going to appeal to such a wide variety of families across the country.”

Clarke added: “The Baby Club was an absolute gem to make and be a part of. It’s not often you find a programme that just warms your heart but this is definitely one. It speaks to all ages whether you are a parent, a child or a baby and I’m proud to be part of it."

Both Foundations Years Trust and the charity Peeple, which supports parents and learning, have been involved in both the development of the series and in ensuring The Baby Club accurately reflects best practice.

Sheffield University’s Professor Jackie Marsh and Professor Harding of Middlesex University have both contributed to the development process, together with a child psychologist and special practitioners in the child development field.

Professor Marsh said: “The Baby Club is an excellent programme that will support learning for both children and parents. Its design principles map well on to what we know from research about how babies and toddlers, and adults, learn from television.

“It offers a valuable model of interactive and positive parenting, and families will have fun - and learn new skills - when watching it together.”

The Baby Club has been executive produced by Michael Towner Commissioning Editor for CBeebies and is made by Three Arrows Media in association with Tiny House Productions and CMP Productions.