LadBible teams up with Channel 4 for foreign affairs series
Channel 4 is to team up with viral news publisher LadBible on a new foreign affairs documentary series.
The broadcaster will provide Manchester-headquartered LadBible with film rushes from the series Unreported World. Ladbible will then produce tailor-made videos using the footage for each of its key platforms – Facebook, Instagram, Snapchat and Twitter – in the five-part series.
The first video will be taken from Krishnan Guru-Murthy’s story on the plight of the one million children fleeing poverty and hunger in Venezuela.
Channel 4 is aiming to reach a bigger youth audience with its foreign affairs journalism, while LadBible is keen to produce more quality journalism for its audience.
Arian Kalantari, LadBible Group co-founder, said: “We know our audience is deeply interested in the world around them, especially topics like politics and environment.
“They just want content that they can relate to delivered in formats that fits into their busy lives. Unreported World is the perfect partnership for doing this.
Channel 4 commissioning editor for news and current affairs, Siobhan Sinnerton, added: “The Unreported World brand is one of the most respected in British journalism, which in recent years has punched through with a global audience on social media.
“We are delighted that this partnership with LadBible will help the films reach an even wider audience, and increase their reach and impact.”
Unreported World is produced for Channel 4 by Quicksilver Media and offers a look at foreign stories behind the news agenda.