Mob Film and Rabble produce kit launch film for Team Sky

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Froome

Manchester agencies Rabble and Mob film have produced the latest kit launch film for Team Sky. 

The film, directed by Mob's Craig McLaughlin, takes the viewer on a journey that highlights the team’s last seven years of racing. 

It showcases all the previous kit designs in a build-up to the big reveal of the new all-white kit. Team Sky - the most successful team in pro cycling during the last decade - is based at the Manchester Velodrome.

Team Sky Kit Launch 2017

Chris Froome, the four-time Tour de France winner, and his team-mates were filmed on a green screen then composited into a digital world encompassing Team Sky's data lines. Each line is intended to signify a different type of race. 

The longest lines are the four Tour de France victories, the short dashes represent one-day races, while the medium-length lines represent multi-day stage races.

The film was graded in DaVinci and Rabble used a combination of Fusion and after effects to achieve the client desired look, which was futuristic and minimalistic.