by
Simon Austin
Manchester agencies Rabble and Mob film have produced the latest kit launch film for Team Sky.
The film, directed by Mob’s Craig McLaughlin, takes the viewer on a journey that highlights the team’s last seven years of racing.
It showcases all the previous kit designs in a build-up to the big reveal of the new all-white kit. Team Sky – the most successful team in pro cycling during the last decade – is based at the Manchester Velodrome.
Chris Froome, the four-time Tour de France winner, and his team-mates were filmed on a green screen then composited into a digital world encompassing Team Sky’s data lines. Each line is intended to signify a different type of race.
The longest lines are the four Tour de France victories, the short dashes represent one-day races, while the medium-length lines represent multi-day stage races.
The film was graded in DaVinci and Rabble used a combination of Fusion and after effects to achieve the client desired look, which was futuristic and minimalistic.
