K7 Media expands into China with Houghton Street Media win
K7 Media’s first client in China specialises in developing and producing original prime time shows and is responsible for bringing television hits including The Gadget Show to China.
The Beijing and Shanghai-based business - which works across a variety of genres including entertainment, factual entertainment, comedy and food - will have access to K7 Media’s leading intelligence resource on global developments in TV.
This latest client adds to K7’s portfolio of producers, broadcasters, distributors and advertisers across the world, including ITV, NRK (Norway) and CBS (USA).
MD Keri Lewis Brown said: “It’s fantastic to welcome such an established media company such as Houghton Street Media to our client list. The business will have access to our industry-leading insights on the most fascinating entertainment formats from across the globe, tailored to a Chinese audience.”
Dr Miao Mi, Director of Research and Development at Houghton Street Media, added: “The trends intelligence delivered by K7 Media gives us exclusive insights, previously not available to us, which will be invaluable in our ongoing search to identify trends and bring exciting new formats to audiences here in China.”