Yorkshire leisure group signs 10 year ITV deal

Stephen Chapman's picture
by Stephen Chapman

Continuum Attractions has become the preferred operator for ITV’s visitor attractions across the UK.

The 10 year deal, will see the Yorkshire leisure firm operate Coronation Street The Tour, weekend tours of Emmerdale Village, just outside Leeds as well as its new I’m a Celebrity… Jungle Challenge at MediaCityUK.

“I’m thrilled that we have brokered this new, long-term working relationship with ITV,” said Juliana Delany, CEO Continuum Attractions, “and adding the brand new attraction too."

“ITV’s IP’s and brands are much loved and real crowd pleasers and the Continuum team are really looking forward to opening the doors on the Jungle Challenge; it will be a totally new and utterly amazing 90 minute jungle-themed, actioned-packed activity challenge for all the family to enjoy. Guests compete by taking up physical and mental challenges to collect starts and be the crowned King or Queen of the jungle. From climbing walls to the premium event – Europe’s first ceiling-mounted Spyrider – it’s going to be super awesome and hugely popular, of that I’m certain.”

Continuum worked with ITV to open the original Coronation Street sets at Quay Street in Manchester to the public in 2014 and later the Emmerdale sets in Leeds.

“We’ve built a robust and successful working relationship with Continuum Attractions over the last 7 years, breathing life into some of our most-loved programmes and creating some incredible visitor experiences to be enjoyed beyond the screen,” added James Penfold, Controller of Partnerships for ITV Global Entertainment.

“The new, long-term agreement is testament to the success of the last few years and our collective commitment to bringing the best entertainment leisure propositions to UK markets for many years to come."

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