Leeds' Jet2holidays renews brand partnership with Love Island
Leeds-based Jet2holidays has announced it will again be a brand partner of ITV hit reality show Love Island.
The firm will be the designated official travel partner of Love Island, which begins its fifth series on ITV2 at 9.00pm tonight.
Last year’s series had ITV2’s highest-ever ratings and this year the UK’s second largest tour operator will aim to reach an audience of Millennials and young people through commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content.
The company will bring back the slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series. Two bespoke advertisements will support the partnership and there will be nine chances for a pair of tickets to the Love Island Live final and a Jet2holiday for two people to Majorca.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Our brand partnership with Love Island surpassed all our expectations last summer, so we are delighted to be the official travel partner of the show once again.
“Love Island is one of the most popular and talked about shows of the summer, meaning we can enjoy fantastic engagement with a key audience whilst showcasing the range of award-winning holidays that we have on offer for young people.”
Claire Heys, ITV Brand Partnerships and Content Director, added: “We loved coupling up with Jet2holidays last year and I'm delighted that the brand is continuing to build on that partnership by returning as the official travel partner for the new series of Love Island."