Subscribe to the daily newsletter.

Brave branding as Madhouse works with Daiichi Sankyo


Madhouse Associates has helped deliver a multi-million pound European sales conference for Japanese pharmaceutical giant, Daiichi Sankyo.

YUUKAN DAY_01_0435The Manchester agency created an internal brand, Yuukan, meaning brave, to communicate the company’s vision to staff.

“It was a challenging brief to integrate the Japanese language and ethos into a European environment. Our teams relish the opportunity to shine on a global scale and we are extremely pleased with the success Yuukan achieved,” said Phil Rogerson, Madhouse Associates’ joint managing director.

Madhouse also created a series of Yuukan animations and worked alongside international events company, MPI, to bring the brand to life during the 4 day conference in Barcelona.

In total 2500 delegates attended the event, which was the biggest in the company’s history.

Related News

Related Jobs

Digital Marketing Consultant


Design Director

Creative Spark Ltd

Account Manager / Senior Account Manager