Rolls-Royce powers ahead with Lancashire creative agency

Stephen Chapman's picture
by Stephen Chapman

Hotfoot Design has created the brand identity for Rolls-Royce’s new nuclear power technology business.

The Lancaster agency was hired to come up with a standalone look for Rolls-Royce Small Modular Reactors, but one which would work alongside the existing Rolls-Royce brand.

“Rolls-Royce SMR has a clear vision – to deliver clean, affordable energy for all. Our objective was to create a new website that showcases the new business, its scope and aspirations,” said Charlie Haywood, Creative Director at Hotfoot Design.

“It has been a real pleasure working with the Rolls-Royce SMR team to develop this project, which has utilised the skills across our team – from design and development through to marketing and strategy.”

The brief included web design and development, and printed marketing and exhibition materials.

“The whole Hotfoot team have been a pleasure to work with. They respond incredibly quickly with innovative ideas and creative solutions to a range of challenges from web design to collateral production to logo development – making the process seamless and incredibly easy,” added Alastair Evans, Director of Corporate and Government Affairs at Rolls-Royce SMR.

Rolls-Royce SMR was established following a £195m investment from private firms and a £210m grant from the government.

It has been established to bring forward and deliver the next generation of low cost, low carbon nuclear power technology, which once fully operational is expected to create 40k jobs in the UK.

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