Bradford Bulls have appointed Perfect Storm as the club targets a return to the Betfred Super League.
One of the most successful teams of the 90s and 00s, they then underwent a number of liquidations and administrations taking them down to the second and third divisions of the sport.
Now under new ownership, management and legendary coach, Brian Noble in charge, they’re seeking to “Bring Back The Bulls.”
The Leeds agency has been hired to develop a growth marketing strategy to support these ambitions. This will include digital activity, fan experience and creative.
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“There’s a big job to be done, but everyone at the Bulls and at Perfect Storm is committed to the same goal,” said Dave Nutter, founder and Director at Perfect Storm.
“We’re all fans who remember when the Odsal Stadium was the place to be – and the club has a clear vision to get back there. A trip to see the Bradford Bulls was a family day out, full of fanfare and entertainment. That’s where the team wants to be again and the fans from back in its heyday now have families of their own to bring along. It’s a great digital brief to get our teeth stuck into, and as a local club many of us have fond memories of, we’re aiming for bullseye.”
Jason Hirst, CEO at Bradford Bulls, added:
“It’s time for Bradford Bulls to reclaim its place in the Super League. We really need to focus our efforts on attracting families and lapsed fans back to the stadium and reminding them why it’s such a great value day out. I’m a fan myself and I remember the glory days well, which is why I wanted to help the club get back to Super League. The world has changed a lot since those days. No one was online when Super League started, but now we need to make sure we’re out there reaching the right people with the right messages at the right time. Perfect Storm are just the team to help us do that – and we’re excited to see what the next few months, and the next season, brings.”
