Manchester’s Blush Create has created the branding for the new NHS Innovation Service, which Blush design director Rob Whyte equates to “like Dragon’s Den” for the NHS.
The NHS itself describes NHS Innovation thus: “The NHS is a large and complex system, and introducing new products and technologies can be challenging. Innovators must demonstrate the value of their product and navigate complex regulatory and procurement processes. For the NHS, finding new innovations that meet its needs can be equally difficult.
“The NHS Innovation Service is a free, online platform created to solve both problems. To help the NHS find the best new innovations and provide innovators with the resources, tools and support they need to increase the chances of getting their product or idea adopted by the NHS.
“The new service allows people with healthcare innovations, ideas or inventions to gain expert guidance and direction in rolling the product out across NHS hospitals.”
Blush was charged with creating “a high-profile visual identity which sits under the NHS England umbrella brand.”
Following meetings and scoping sessions with various key stakeholders and the communications team, Blush developed a vibrant tube-like graphic to symbolise movement and forward thinking. This was paired with a dark background to ensure typography was also accessible, and gel-lit photography brought a contemporary look and feel to the brand.
Blush supplied a full suite including brand identity, desktop wallpapers, event banners, animation, videography, digital assets, social media templates and a branded slide deck to NHS Innovation.
