Rebecca Donohue
The specialist bike insurance company Carole Nash has appointed Manc Frank to handle its PR requirements on a retained basis.
Carole Nash has not previously retained a consumer PR agency for a number of years and it is understood that the company approached several agencies before appointing Manc Frank.
Headquartered in Altrincham, Carole Nash is now owned by the French mutual giant Caisses Regionales D’Assurances.
In the year to December 2012, the company reported fee income of £26.17m and ptp of £5.12m and was ranked as the UK’s 35th largest insurance broker by the trade title Insurance Times.
The company provides cover for over 300,000 motorcycles (one in four of the UK’s road licensed bikes it is claimed) and in recent years has expanded its offer to include vintage bikes and cars.
Manc Frank will be working with Carole Nash across its trade and consumer operations and supporting the broker’s overall marketing mix ahead of the key biking season spanning sponsorship of bike shows and brand ambassador work with World Superbike rider Jonathan Rea.
Rebecca Donohue, head of marketing at Carole Nash, said: “As the demands of the business have grown, PR has become a more integral part of our marketing mix – driving brand awareness, customer engagement and loyalty and we are keen to develop an even more effective communications strategy to further enhance our business and the relationship we have with the biking community.”
Manc Frank is part of Frank PR and the Manchester office, which opened in 2012, is the only one outside London and is tasked with managing the agency’s PR clients outside the M25.
