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Big Train: Freightliner recommissions Opportunus after rebrand inspires 20% turnover hike

Cheshire strategic brand consultancy, Opportunus, has been recommissioned by leading rail freight provider, Freightliner.

Over the last two years Opportunus has supported Freightliner with a new brand positioning, communication strategy and digital infrastructure as well as delivering numerous marketing initiatives including the annual MultiModal event at the NEC.

Since the launch of the new brand and website last year, Freightliner has reported a 20% increase in turnover in its Heavy Haul division.

Chris Fogg, CEO of Opportunus, said: “As a business [Freighliner] continue to lead the way in freight logistics through their commitment to innovation and sustainability and it’s fantastic to see the work we’ve done for them delivering significant value and commercial performance.”

Fogg added that a key aspect of the success of Opportunus’ work os the fact that Freightliner can adopt its recommendations through every facet of the business: ‘We believe there is little value in us suggesting things that are only adopted by the marketing team, not the business as a whole. A good example of this is their commercial team using the structure and architecture of the value proposition to shape their account plans and sales narrative which has helped them both win and retain significant accounts.”

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