Silverscape brought Wimbledon to central Manchester, with its virtual studio serving as the backdrop to Sipsmith’s new campaign.
Created by Atomic London, the ad was shot in a single day on the Silverscape virtual stage. That included bringing in footage from multiple locations for a suite of digital, social and print assets.
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Directed by Julia Fullerton-Batten, the creative called for 3 distinctive urban skyscape and parkland backdrops, a tennis net, umpire’s chair, three actors, and precise pack shot framing.
“We were thrilled to support Atomic London and Sipsmith on this standout campaign,” explained Simon Binns, Co-Founder and CEO at SilverScape.
“Using VP, we recreated rooftop bar and parkland scenes in-studio, capturing the spirit and style of the tournament in just one day. We produced a stills and social campaign showing the versatility of the tech coupled with our end-to-end production approach.”
Sipsmith has been the official gin partner of the Wimbledon championships since 2020.
Behind the scenes:
