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Beer brand appoints PR Hunter to launch its first lager


PR Hunter is to work with Hiver Beers to launch its all-English lager brand, FABAL.

The Manchester agency has been appointed to raise awareness of the brand in the trade and consumer press, working across media relations and sampling.

“Hiver launched six years ago and has enjoyed much success, but for a long time, we’ve wanted to produce other beer styles with the same ethos in terms of quality, innovation and sustainability – and now we have FABAL,” said Hiver Beers’ Marketing Manager, Dean Lavender.

“Paula was recommended to us for her food and drink expertise, and FABAL is already getting a lot of interest in the media.”

Lavender added that because the brand uses all-English sourced ingredients and packaging, it has a low carbon footprint.

It is already available in hotels including The Dorchester.



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