Nuevo, the creative agency recently backed by Steven Bartlett, has launched Nuevo 360, a comprehensive learning program designed specifically for brand marketing teams and ad agencies.
Nuevo 360 “provides a 360-degree perspective on sustainability issues to help increase knowledge within teams and revolutionise the way marketers approach sustainability in their campaigns.”
Nuevo 360 is delivered through an easy-to-use dashboard that can be set as a default homepage, offering an accessible, seamless user experience. The dashboard features multiple layers of content, including daily news and thought leadership, monthly learning topics led by a diverse cast of experts, live webinars, and an AI-powered chatbot interface. This interface assists teams in planning campaigns and promotions with a strong focus on lowering the carbon footprint.
“Our aim with Nuevo 360 is to keep sustainability at the forefront of marketers’ minds, making learning engaging and accessible,” said Nuevo CEO Jax Davey. “We recognize the importance of integrating sustainable practices into every facet of marketing. Nuevo 360 empowers teams to make better decisions and create campaigns that have a positive impact.”
Sustainability is a critical issue for progressive CMOs and marketing teams, and Nuevo is committed to equipping brand marketing teams and advertising agencies with the knowledge and tools they need to make a difference, as well as its stated aim of combatting “greenwashing.” Nuevo 360 aims to ensure that sustainability becomes an inherent value woven into the fabric of every campaign and promotion, inspiring teams to create solutions that drive positive change.
“With Nuevo 360, we’re offering marketing teams at all levels the opportunity to gain insights from experts from both within and outside the industry, engage with diverse perspectives, and develop sustainable strategies all in one place,” said Seb Royce, creative director at Nuevo. “The program is designed to fit seamlessly into busy work schedules, making it inspiring, fun and engaging.”
