Prolific Training’s second session took place yesterday, with PR professionals from both agency and in-house teams attending to learn all about making the most of influencers.
Influencer Marketing is a hot topic right now, with both fanfare about its profit-achieving capabilities, as well as concerns about falling foul of ASA and CMA regulations, which have recently made headlines.
Laura Crimmons, founder of Silverthorn Agency, showed guests how best to speak to influencers’ carefully crafted personal audiences, identifying the right ones, and how to remain compliant.
