Manchester digital agency Mosquito, part of CTI Group, has delivered a budget and, understandably, time-sensitive festive campaign for Christmas Tree World.
The campaign sought to increase brand awareness and expand Christmas Tree World’s share in the UK artificial tree marketplace.
The campaign creative was delivered in 10, 15 and 30-second advertising spots, and tells the story of a family tradition that spans over the years, centred around the focal point of Christmas – the tree. The campaign was activated through a multi-channel social strategy and bolstered by a targeted TV advert through Sky AdSmart.
