Bentley Motors would neither confirm, nor deny reports today that it had handed its multimillion pound advertising account to Atomic London.
There was no answer at Atomic London and a further “no comment” from a spokesperson at Wolverhampton’s Connect Group, which has held the account for more than 10 years.
It’s believed that the advertising brief, worth around £5m, was tendered out in January, with Atomic pitching against 3 other agencies, including Connect Group.
Bentley, which is part of the Volkswagen group is based at Crewe in Cheshire. The last 18 months have seen a number of changes to its senior management team with new marketing and product director; sales and marketing director; and communications director; as well as a new chairman and chief executive.
