CEO of Chester Zoo among four board appointments at Marketing Cheshire

Alistair Hardaker's picture
by Alistair Hardaker

Marketing Cheshire, which represents tourism and hospitality businesses across Chester, Cheshire, and Warrington, has appointed four new board members.

The new appointments will work alongside chair of Marketing Cheshire and deputy chair of Cheshire and Warrington LEP Trevor Brocklebank and directing Marketing Cheshire's activity.  

The newly appointed board members are Jamie Christon, CEO of Chester Zoo and chair of Destination Chester (pictured), Peter Mearns, chairman of Storyhouse Chester, Rob McKay, managing director of Sherrington Associates, and Tracey O'Keefe, a consultant for voluntary, community and social enterprise organisations, and former chair of East Cheshire Hospice Board.

Christon said: "Chester Zoo has always worked very closely with Marketing Cheshire and, through their network, we’ve been able to tap into a wide audience and welcome new visitors.

"Throughout the pandemic, we’ve all come to appreciate what’s on our doorstep much more, so we should all feel proud to promote Cheshire and Warrington as a fantastic place for visitors to discover and a place for local communities to thoroughly enjoy."

Tracey O’Keefe, said: "As a long-term supporter of social business, I’m keen to ensure we recognise the value of partnerships between the private, public, and not-for-profit sectors in our sub-region.

Marketing Cheshire is part of the Cheshire and Warrington Local Enterprise Partnership, working with the three local authorities and local businesses to champion all that the region has to offer.

Brocklebank said: "We have a crucial role to play in 2021 to help the tourism, retail and hospitality sector reopen and recover from the impact of Covid-19.

"At the same time, we have a huge role to play in positioning Cheshire and Warrington as a great place to live and work. I’m excited to welcome Jamie, Peter, Rob, and Tracey and know they will be a tremendous asset in helping us achieve our goals."

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