Third Foundation appoints former Dentsu Aegis Leeds boss as chief commercial officer

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Kevin Cunningham

Artificial intelligence specialist Third Foundation has appointed former Dentsu Aegis Leeds managing partner Kevin Cunningham to its board as chief commercial officer.

Cunningham, who has also been managing director for regional firms iProspect and Carat, will be responsible for “guiding clients through their online journey” and developing fresh opportunities.

Leeds-based Third Foundation was established in the summer of 2019 and “empowers modern marketers to effectively utilise AI”.

Cunningham said: “There was no hesitation in joining Third Foundation. Its management team and engaged workforce is already incredibly strong, and it feels like a business for the new age. 

“The team has a truly collaborative and forward-thinking approach towards driving AI transformation for the marketing community. There are still some barriers in businesses when it comes to the adoption of AI – especially around fear, skill shortages and perceived investment levels. 

“We want to remove these barriers. There is already a compelling case that businesses who are embracing AI are winning in their sectors, in particular in marketing. 

“It’s about making those benefits tangible and our proprietary technology accessible to all businesses, not just the few, via a brilliant team of people. “Now’s the time to enable marketers the time to think about important factors that are driving business growth. By plugging in smart technology which can manage laborious tasks accurately, marketing departments can focus on helping their organisations to make crucial business decisions that positively impact the bottom line.”

CEO Michael Ward added: “We identified Kevin some time ago as having the right credentials for our management team. He’s someone who will add tremendous value because he shares our beliefs and is inspired to create a new culture of thought, and drive change.

“The journey towards our mission – to create ‘time to think’ – is only just beginning and having the right people at the heart of our organisation, with AI as an enabler, will continue to be a key driver of our growth.”