Manchester-based LADbible Group has hired Maya Orr from Lidl to become its new Head of Marketing and Communications.
Orr held several roles within the Marketing, Advertising and Communications teams at the grocer and helped launch its first consumer campaign, #LidlSurprises, in 2014, as well as on crisis management during 2013’s horsemeat scandal.
At LADbible she will lead on marketing and communications across the social publisher’s portfolio, which includes brands LADbible, SPORTbible, UNILAD, GAMINGbible and female-focused Tyla.
She replaces Lizzie Barclay, who has joined eCommerce firm Square after 19 months with LADbible.
Orr will report to Chief Growth Officer Colin Gottlieb and be responsible for reputation management, marketing innovations as well as through-the-line campaigns for the group.
Orr said: “Throughout my career, I have been witness to a huge shift in audiences from traditional media to online platforms and social channels, and truly admire how LADbible Group has managed to create a deeply engaged relationship with its 140 million global followers.
“With the velocity of change increasing and the scale of LADbible Group’s ambition, I’m beyond excited to join the team.”
Gottlieb added: “Maya brings to LADbible Group not only her top-flight outstanding award-winning marketing and consumer communications experience, but she is also a charismatic leader, working in one of the most demanding sectors. We’re delighted to welcome her to the team.”
