Smith steps down as CEO of Liverpool’s Laduma

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Ben Smith

Ben Smith is stepping down as CEO of Liverpool-headquartered VR firm Laduma to become president of the wider group, which includes seven other companies. 

Smith, a former BBC reporter, co-founded the firm in 2015.

“I‘d like to personally thank Ben for all he has done to establish Laduma as the company it is,” said Wayne Scholes, Laduma’s Executive Chairman.

“Laduma began as a few people around a table with an idea. Now it’s a business spread across three continents and working with some of the world’s biggest brands. 

“I’m delighted Ben is staying in the group and we’re excited that his experience will now benefit all our many companies.”

Laduma’s client roster has included the NFL, the NBA, LA Galaxy and the Wimbledon Championships, as well as international brands such as Samsung, HSBC and Microsoft.

“I’m so proud of what we have achieved as a business – the clients we have worked with and the team we have built,” Smith added. 

“I’m excited about what lies ahead for Laduma and for me personally with the new role that I’ve accepted at group level. 

“In many ways I am getting the best of both worlds – the chance to broaden my own horizons with the group while staying in touch with the company we have built.

“Laduma is moving from adolescence to adulthood and it is the right time for someone else to have the opportunity to take the company on to new heights.”