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Andrew Flintoff and Drag Race UK star to promote Travel Proud campaign

bookingproud

Andrew Flintoff and RuPaul’s Drag Race UK star, Tayce, are appearing in a new campaign to make travelling easier for the LGBTQ+ community.

Booking.com, which is moving its UK headquarters to Manchester this autumn, has commissioned the Travel Proud initiative.

“It’s been a real eye-opener to work with Booking.com and learn about the restrictions felt by the LBGTQ community when it comes to feeling safe when going on holiday,” said Flintoff.

“I’m a big champion of being yourself and feeling comfortable in your own skin. That’s what this weekend is all about, it’s great to see.” 

The Top Gear presenter discussed the issues facing the community during a surprise carpool event with Tayce:

“It’s great to see brands like Booking.com championing the LGBTQ+ community by providing safe travel. I know first-hand what it’s like to be made to feel unwelcome on holiday, purely because of personal choices and sexuality. Ultimately, we need to raise more awareness of this so that the issue is confronted. 

“I encourage everyone to always be nothing but LOUD and PROUD of who they are and their authentic self – always.”


The campaign is to highlight the brand’s move to encourage properties to hold a Travel Proud badge for their inclusive hospitality efforts. 

Recent research by the travel giant found that 71% of UK-based LGBTQI+ travellers have experienced less than welcoming or uncomfortable experiences when travelling, while 61% reported they have to consider their safety and wellbeing during trips.  

“Our mission is to make it easier for everyone to experience the world and addressing the needs of LGBTQ+ travellers is an essential part of delivering on this,” said Matthias Schmid, Vice President of Booking.com’s Trips Division.

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