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Amaze unwraps magazine-style site for The Saucy Fish Co


Digital agency Amaze has unveiled a new magazine-style website for The Saucy Fish Co.

The fully responsive site merges all of the Grimsby-based company’s digital assets into a single destination, and includes a magazine-style section called The Dock which offers “serving suggestions, food news and inspirational lifestyle content” from a mixture of in-house editors, food experts and guest bloggers.

A screenshot from the new site A screenshot from the new site

The Dock’s first issue, ‘Viva España’, marks the launch of company’s latest tapas inspired Foil Bake Bag product, which has recently gone on sale at Waitrose.

Simon Smith, MD of The Saucy Fish Co., said: “As a result of the design of our product and packing, our consumers have come to expect a vibrant, effortless experience with the brand. We feel our new digital home should reflect that brand experience making us stand out in the FMCG space.”

Amaze’s Sandra McDowell added: “The new website needed to be bold and unmistakable. It brings to life the brand’s fun and colourful personality using vivid carousels and tempting lifestyle photography.

“The innovative build and quick-load page feature delivers faster loading times with a simple user experience design allowing customers to skim the surface or dive deep into the content.”

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