Dragon’s Den star Steven Bartlett has moved to clarify the details of last week’s purchase of Social Chain, the social media and influencer marketing brand he founded, by London’s Brave Bison for £7.7m.
Social Media was quickly ablaze at the news of the on-trend digital business’s apparent demise, with many questioning how a business reporting revenues in the hundreds of millions had suddenly been sold off for an apparently bargain basement valuation.
“Frustrated golfer” Elliot spoke for many when he queried the maths.
Something doesn’t add up… pic.twitter.com/gatD56PzIc
— Elliott (@ehawk90) February 3, 2023
