Both Cheetham Bell and MediaCom Manchester are part of the MediaCom North Group, headquartered in Manchester.
“While this isn’t the first time on TV for United Utilities, which already sponsors Granada Weather, this is the first time we’ve gone out with a brand TV ad,” says Leighton Horsley from Cheetham Bell, United Utilities’ creative agency partner of five years.
“Our previous campaigns for them – including the Granada Weather indents – have always been tactical in their messaging. But this campaign was designed to convey United Utilities’ passion for water conservation, its work supporting the local community and the breath of services that go into supplying its customers with clean water.”
Jim Spencer, Head of Brand at United Utilities, added: “In lots of recent customer research, they have told us they still don’t know enough about what we do or what they are paying for.
“This is a great opportunity to tell people of the North West about the great things United Utilities are doing. Mediacom and Cheetham Bell work together closely to make sure the creative and media approach are streamlined, integrated and effective.”
United Utilities provides water and wastewater services to seven million people across the North West, supplying three million households and 200,000 business premises with 1,500 million litres of water every day.
