US pre-workout brand selects Prohibition PR to promote launch in the UK

Rachael Hesno's picture
by Rachael Hesno
C4 - Prohibition PR

Leeds-based integrated PR agency Prohibition PR has secured a new retained brief with US sports nutrition company Nutrabolt to support the launch of its C4 energy brand to a UK audience.

The agency secured the brief following a competitive pitch process and has been tasked with content creation, influencer activity, and organic and paid social strategy in the UK for the pre-workout and energy drink brand.

It will also be responsible for attracting new customers and infiltrating the UK market to showcase C4's brand messages.

Andy Hughes, UK Marketing Specialist at Nutrabolt said: “We were looking for an agency that really understood what we were looking to achieve and one that was able to meet the challenging brief we have set for the next 12 months.

“Prohibition fit the bill perfectly – from the get-go the team understood exactly what we were looking to achieve – not only from a strategic point of view but also creatively and visually.”

Vicki Murphy, Head of Creative at Prohibition, added: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in.”

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