Sandbach-based Three Little Birds PR has been appointed by coach holiday tour operator Toureasy to work on its PR.
The agency, which specialises in the travel and tourism industries, will develop and implement a PR plan, deliver a full press office service, and offer media relations for the tour operator.
It plans to build awareness of the brand with the UK media, create content and manage press trips, and support Toureasy in its plans to offer sustainable travel.
Toureasy claims to be the UK’s first carbon neutral coach holiday tour operator.
Founder of Three Little Birds PR, Sheila Manzano (pictured) said: “To be involved with such an innovative start-up that has the potential to impact people’s attitudes toward travel is very exciting. We are already witnessing people making a conscious effort to adapt their lifestyle to protect the planet and post-pandemic the signs are strong that people want to holiday more sustainably. Toureasy takes that responsibility on board.”
Sean Taggart, founder of Toureasy, added: “We’re really pleased to be working with Sheila and Three Little Birds PR. She has a great contact network and really gets what we are trying to do. Building relationships and working successfully with the media is critical to our success and we feel confident under Sheila’s wing”
