Leeds agency selected to provide digital PR for GoCompare
Leeds-based agency It Works Media has been appointed as the new outreach partner for GoCompare following a competitive pitch process.
The agency secured the digital PR account after a four-way pitch and will deliver a series of outreach campaigns across six of its core product areas. It will seek to build on GoCompare’s existing SEO performance alongside providing accessible information to consumers.
Steve Pritchard, Managing Director at It Works, said: “It was an in-depth, four agency pitch, but the client clearly defined their objectives and how they wanted to communicate with their customers. We simply integrated our experience with our proven approach of putting the audience’s needs first, which is why we were successful.”
Victoria Tagg, Head of SEO at GoCompare, said: “The team at It Works developed a fantastic outreach strategy and had clearly understood our current needs and challenges. They have already delivered a number of outreach campaigns which have not only increased brand awareness but have helped us to educate and engage with our target audience.”