Manchester agency behind visual identity for car start-up Vavoom

Alistair Hardaker's picture
by Alistair Hardaker

 Manchester-based agency Flow Creative is behind the visual identity, brand guidelines and animated launch film for new vehicle leasing company Vavoom, which launched this month.

Flow’s creative director, Karl Doran, said: “The guys at Vavoom are doing something genuinely disruptive in this space, with a serious commitment to the environment and ethical trading, which was very appealing for us.”

He continued: “The brand style had to be flexible to be applied across a suite of assets, and a lovingly crafted animated film.”

Jonathan Wise, Operations director at Vavoom, added: “The team at Flow were great to work with, they really took the time to get to know us and learn what was important to us as a business, whilst conveying what is different about Vavoom for our customers. 

“The result of their offering is a modern brand and animation that we’re super proud of - it represents our values and the vision for the brand moving forwards”

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