Yorkshire weaver picks Paladin for brand and digital support
Textile weavers Antich & Sons, a producer which works with fashion houses including Prada, Boss and Chanel, has appointed Paladin to handle its marketing activity.
Leeds-based brand marketers Paladin has been tasked with driving brand awareness and attracting new customers through brand development, digital marketing and PR. It was founded in 2020 by Alisdair Straughan (pictured, left), former Head of Communications at Huddersfield Town FC.
Antich & Sons operates three leading businesses - weave-to-wear suit maker Fine English Tailors; commission weaver English Tailoring Company; and a technical textiles division - and Paladin will provide support services across all three.
David Antich (pictured, right), MD at Antich & Sons, said: “We are delighted to be working with Paladin. It was important to us that we selected an agency that really understands what we are about and where we want to take the business.
“It was clear that Alisdair and the team shared our ambition and have the marketing know how to get us there.”
“Antich is one of the last bastions of textile weaving in Huddersfield,” added Alisdair Straughan. “They have great tradition and purpose and that gives us a great marketing platform from which to tell their story.”