Ilk refreshes brand and website for kids cutlery line

Alistair Hardaker's picture
by Alistair Hardaker

Leeds-based integrated agency ilk has been appointed by children’s cutlery brand doddl to refine its existing brand concepts and develop a new ecommerce website and paid advertising strategy. 

Doddl’s products are ergonomically designed in a way that’s tailored to the smaller hands of children. Ilk’s brief was to help the brand better communicate the benefits and qualities of those design principles. 

Following a successful new website launch in March, ilk is now working closely with doddl on a paid advertising strategy to drive new and existing consumers to purchase products through their site in the UK, Europe and the USA. 

Nev Ridley, Managing Director of ilk, said: “At heart the brand’s origin story was a very personal one, and alongside the ergonomic principles we felt that our job was to ensure the brand struck a balance between the credibility and reassurance of 

Laura Thomas, Marketing Director at doddl, added: “We were quite nervous when we started the project because there was lots about our existing brand that we liked and wanted to retain -  but at the same time we knew it needed development to match our medium and long term ambitions. We were keen to find a partner that could understand that.”

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.