Consumer electronics brand hands digital media brief to Space & Time
Anker, developers of charging technology, consumer devices and smart appliances, has appointed independent media agency Space & Time for its digital media account.
Space & Time will be working on a project basis for Anker Innovations, which is headquartered in Shenzhen, China. This will include paid search, programmatic advertising and social media services for the company.
The media agency, which has offices in Manchester, London, Edinburgh, Reigate and Bournemouth, has been tasked with driving sales across the UK, France and Germany.
Anker's product range runs across the brands Anker, Soundcore, Eufy and Nebula, offering devices which include portable speakers, power banks, Bluetooth headphones, security devices, video projectors and more.
James Murphy, European Marketing Lead at Anker Innovations, said: “Building a presence in Europe marks a significant milestone for our brand and finding the right partner to support our digital strategy is an important part of the process. I believe we’ve found the right fit in Space & Time and I’m excited for what we can achieve together.”
Andy Griffiths, Associate Director at Space & Time, added: “Consumer electronics is a really exciting space and we’re delighted to partner with such an innovative and fast-growing business as Anker as it builds its brand presence in Europe.”
Space & Time was founded in 2000 and today works with clients including Fuller’s, Taylor Wimpey and Funko, offering solutions across SEO and PPC, programmatic, social and traditional media.