Manchester agency Tunafish Media has filed for administration, co-owner Sam Jones has confirmed.
The social media marketing agency, which would have celebrated its 10th anniversary in January, was founded by Jones and co-directors Richard Brooks and James McDonald.
It has now appointed Cowgills as administrators as it goes through what Jones described as “a pretty traumatic experience”. Some creditors are owed an unspecified sum of money.
In a candid blog post, Jones refused to solely blame Covid-19 for the agency’s demise.
“I know business is tough for everyone at the moment but blaming Covid would be a cop-out, it hasn’t been ideal but the truth is I’d made some pretty spectacular mistakes in the build-up,” he said.
“When we started the business a mentor told me that you are only ever really a couple of mistakes away from failure and I made them mistakes in late 2019/early 2020. Since then we’ve been rowing back to try and save it and Coronavirus was just the final nail in the coffin.”
