B2B International extends global reach with Boston office

David Prior's picture

Greater Manchester's B2B International, the specialist business-to-business market research company, is continuing its global expansion with the opening of a new office in Boston.

The firm, which has UK offices in Bramhall and London, was acquired by Dentsu Aegis Network last October and became part of gyro, creating the world’s largest specialist B2B network.

The new base will allow it to better serve the demand for its services across the North East coast of America, alongside existing offices in White Plains, New York and Manhattan.

Founded by Paul Hague (pictured) in 1998, B2B International reported revenue for the year to the end of 2017 of just over £11m.

Julia Doheny, President of the North American business, said: "It made sense to be on the ground in this center of excellence that ranks so highly as an innovation hub, as we continue to support major B2B brands in becoming best in class. We look forward to working more closely with clients in the New England area and are excited about what the future holds."

The company’s client portfolio in the Greater Boston area include Staples, Kaspersky and GCP Applied Technologies.

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