Swizzels rebrands Love Hearts to raise awareness of mental health

Stephen Chapman's picture
by Stephen Chapman

For the first time in 68 years, Swizzels’ Love Hearts sweets have been rebranded and renamed.

The rebrand to Kind Hearts is part of an 18-month collaboration with mental health charity, YoungMinds.

It will just be for a limited time, with the new packs including 8 positive new messages: Be You, You’re Loved, Dream Big, Positive Vibes, Respect, Stay Strong, Love Yourself and Be Kind.

“I’m overjoyed to be working with YoungMinds, who are an incredible charity doing so much work to help young people and their parents when they need it most,” explained Claire Lee, Senior Brand Manager at Swizzels.

“Kind Hearts is really just the start of the partnership. We are planning lots of exciting fundraising activity to support YoungMinds and we hope that we can encourage others to join in and do the same.”

Swizzels will make a contribution to the charity from the sale of every Kind Hearts pack. It will also be working to raise awareness of the importance of mental wellbeing.

“We’re really pleased to be partnering with Swizzels and hope the new Kind Hearts packs will remind people how important it is to remember that however you're feeling right now, things can get better and that you always have value,” said Vanessa Longley, Director of Development at YoungMinds.

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