Digital out of home advertising business Smart Outdoor has signed up to programmatic digital media buying app Hivestack, which will enable buyers and agencies to book with self-service.
Tyne and Wear based Smart Outdoor has large format screens across the North East and Scotland, as well as national small format destination panels.
It will now offer programmatic advertising bookings through the app, giving access to 220 digital screens, including prime locations in the North East and Scotland reaching more than 12m consumers a week.
On the partnership, Mark Anderson, Agency and Specialist Sales Director at Smart Outdoor, said: “It represents a new route for our customers to book high impact campaigns on any of our screens, using an intuitive app that has achieved such excellent cut-through with agencies and marketers in the relatively short time it has been operating.v
