Journey Further has appointed Charles Talbot as its sales director.
Talbot joins from Admedo, where he generated £1.2m in revenue in 12 months. He’s previously held senior positions at Yahoo!, Overture, Captify and Summit Media.
“Having worked within and alongside agencies of all shapes and sizes my whole career, only now have I discovered one with such a precise and cut-through positioning – a truly fresh outlook which manifests itself in an extremely experienced and talented team,” he said.
“In an industry where opaque practises and mediocre work seem to be the accepted standard, there’s great opportunity to deliver complete transparency and create the step change in results clients expect.”
He will be working alongside the Leeds’ agency’s trading and senior teams to develop relationships with leading brands and ad tech providers.
“I met Charles in the early days of Journey Further and knew instantly that his in-depth knowledge of programmatic and wider digital expertise would be an asset to us,” added Robin Skidmore, CEO and co-founder at Journey Further.
“As the programmatic space grows, our proposition of delivering clarity at speed will continue to resonate with brands looking to better understand the increasingly complex media landscape.”