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Absolute teams up with Kitbag for Manchester City Christmas campaign


Bolton agency Absolute has teamed up with retailer Kitbag to create a Christmas campaign for Manchester City.

The photography-based campaign centres on an image some of the club’s players – including Joe Hart and Jesus Navas – in festive jumpers enjoying a typically ‘northern’ Christmas dinner.

The images were shot alongside Manchester City’s senior club photographer, Sharon Latham, while Absolute handled the set build, art direction, final post-production of the images and the editing of a behind-the-scenes video of the day.

Watch the video here:

Absolute’s MD, Chris Hodgen, said: “Working alongside Kitbag with one of the country’s most popular football teams was a great victory for Absolute.

“When Kitbag approached us with their ideas for a Christmas photo shoot with Manchester City’s footballers, they knew we would deliver in what was a very short space of time. We had great fun with this project, which demonstrated the versatility of our multipurpose studio.”

The campaign features in the MCFC Megastore window at the Etihad Stadium and is being used as the club’s corporate Christmas card, as well as on social media.

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