Aberfield Communications has been appointed by coffee specialist Lincoln & York Coffee Roasters as its trade and corporate communications consultancy.
Leeds-based Aberfield was appointed following a competitive pitch process, and will deliver a focused programme of strategic PR and social media consultancy and wider marketing support to help further establish Lincoln & York as the private label partner of choice across the hospitality, retail and wholesale sectors.
The discreet manufacturer behind some of the country’s best known blends, Lincoln & York has been operating out of its home in Brigg for over 29 years and turns over nearly £50 million.
Keely Wade, marketing manager at Lincoln & York said: “Aberfield’s in-depth sector experience and insight-driven commercially focused approach was what really set it apart. We pride ourselves on driving growth for customers through the quality of our coffee, our expertise and market knowledge, and the robustness of our supply chain and global network, which Aberfield intimately understood during the pitch phase.
“We were really impressed with the team’s creative approach to trade and corporate communications, as well as their clear enthusiasm for the brand.”
Erin Jones, senior consultant at Aberfield Communications, added: “As an office full of coffee lovers, we jumped at the chance to work with Lincoln & York. The company’s passion for providing sustainably sourced, high-quality coffee was evident from the off, and through a concentrated programme of insight gathering, we quickly identified some exciting opportunities to reintroduce them to our extensive media network and potential new customers.
“Across both corporate and trade channels, Lincoln & York has plenty to shout about this year, so we’re looking forward to kick-starting activity and helping to further bolster the credentials of one of the coffee industry’s highest regarded manufacturers.”
The appointment further bolsters Aberfield’s credentials within the food and beverage sector, with existing clients including The Compleat Food Group, Young’s Seafood, Karro Food Limited and Theakston Brewery.
