Kin + Carta team up with children’s charity for Christmas initiative

Rachael Hesno's picture
by Rachael Hesno
NSPCC

Digital transformation agency Kin + Carta has teamed up with children’s charity NSPCC for its annual festive fundraising campaign.

The annual campaign, titled Letter from Santa, aims to drive donations for the charity and encourages supporters to order a personalised letter from Santa for children.

It is an online experience, delivered by the agency, which has worked with the charity since 2013. 

The agency, which has offices across the UK and the US including in Manchester and Liverpool, aimed to ensure the campaign is more user-friendly and inclusive throughout promotional materials. 

It is a major source of income for the charity during the festive period with more than £1m raised last year.

Renee Da Silva, lead digital producer at the NSPCC, says: “Every year, Letter from Santa helps us spread a little Christmas cheer while promoting the NSPCC’s work and encouraging donations. Even a small donation can make a massive difference. Kin + Carta’s work on the Letter from Santa campaign this year has once again given us the opportunity to reach out with a digital experience that’s fun for all the family.”

Eloise Maslewski, group account director at Kin + Carta, adds: “NSPCC is a brand very close to our hearts here at Kin + Carta. This year, more than ever, the charity needs the public's support for the critical service it provides to young children. It’s our pleasure that we have been able to be part of the Letter from Santa initiative for several years now, and are excited to see the impact made from the features we’ve collaboratively developed to encourage campaign engagement.”

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